MARKETING ESSENTIALS FOR CUSTOMER ENGAGEMENT

Content Marketing CUSTOMER ENGAGEMENT

The Power of Content Creation

How Google & Other Voice Search Engines Focus In On Your Voice

There’s an old saying which goes: “You can’t have your cake and eat it”. In other words, you can’t use a resource and keep it at the same time, and it’s something business-owners are well aware of. Sell that unit of product, and it’s sold, never to be sold again. Use that money to buy new stock, and you can’t spend it on something else.
Spend money on refurbishing your office and you can’t spend the money on buying new stock. This is what economists refer to as “opportunity cost”.

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Content Marketing CUSTOMER CONVERSION CUSTOMER ENGAGEMENT

The Trouble with Being Boring

Steps Toward Developing A Content Strategy

Now, copywriting isn’t the sexiest of topics and you’ll probably be glad to learn I’m not going to get into it deeply now. Because instead I want to look at the content from a different angle and talk about the style.

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