Actionable Marketing Advice
A change in the way people buy has created one of the greatest business opportunities in years. Become your client’s primary source of information and create new revenue streams
Branding CUSTOMER ATTRACTION Customer Service

How to Fix what you can’t see

There’s an old story about an advertising agency getting ready to pitch for the account with British Rail, the company which ran the UK railways before privatisation and which was famous for late-running and cancelled trains, filthy stations and awful food. The agency was a small one as these things go, and knew it would be pitching against some of the bigger firms, and so knew in turn it had to come up with a pitch to really grab the attention of the British rail management. And it came up with a corker.

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The Power of Content Creation

There’s an old saying which goes: “You can’t have your cake and eat it”. In other words, you can’t use a resource and keep it at the same time, and it’s something business-owners are well aware of. Sell that unit of product, and it’s sold, never to be sold again. Use that money to buy new stock, and you can’t spend it on something else.
Spend money on refurbishing your office and you can’t spend the money on buying new stock. This is what economists refer to as “opportunity cost”.

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Content Marketing CUSTOMER ATTRACTION Customer Service

What Your website visitors Really want

Have you ever had the experience of seeing a movie trailer and thinking “That looks great”, but when you actually go to see it you find it doesn’t amount to much? Flat characters, boring story, terrible acting, and you come away feeling bitterly disappointed. Or maybe you’ve sometime heard great things about a restaurant, perhaps by reading a review, and you went only to find the food was tasteless, the service awful and the prices much higher than the experience was worth.

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The Trouble with Being Boring

Now, copywriting isn’t the sexiest of topics and you’ll probably be glad to learn I’m not going to get into it deeply now. Because instead I want to look at the content from a different angle and talk about the style.

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